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Book Publishing
Included in this section are a number of practical McHugh
Publications on book publishing management. Many of the
selections offered are on acquisitions as little literature exists
on the “how to” of acquisitions. McHugh Publications
fill that void.
More and more books are migrating to an electronic format but the
traditional (printed) book still remains the starting point for
all products that follow. James Gleick, in the November 30, 2008
New York Times, describes the timelessness of books:
As a technology, the book is like a hammer. That is to say, it is
perfect: a tool ideally suited to its task. Hammers can be tweaked
and varied but will never go obsolete. Even when builders pound
nails by the thousand with pneumatic nail guns, every household
needs a hammer. Likewise, the bicycle is alive and well. It was
invented in a world without automobiles, and for speed and range
it was quickly surpassed by motorcycles and all kinds of powered
scooters. But there is nothing quaint about bicycles. They out
sell cars.
Comments/Questions?
Contact me if
you have any questions or comments.
John B. “Jack” McHugh,
e-mail
B-1 Thirteen Key
Measures to Evaluate Book Publishing Effectiveness, 2009, 2
pages
B-2-1 Introduction
to Book Publishing as a Business: The Realities and Framework for
Success, 2009, 4 pages
B-2-2 How to
Forecast the Sale of Books, 2009, 6 pages
B-2-3 How to Figure
the
First Printing, 2009, 4 pages
B-8 Self Publishing
for Individuals, How to Evaluate the Economic Realities and Ten
Things to Do, 2009, 4 pages
B-10
Marketing/Promotion Checklist: 22 Ways to Promote and Sell Books,
2009, 4 pages
B-11 Book
Publishing Financial and Statistical Reports Required to Manage a
Publishing Company, 2009, 4 pages
B-12 How to
Evaluate the Book Acquisition Function: 29 Questions to Ask,
2009, 4 pages
B-13 Starting an Association
Publishing Program: 20 Questions to Ask, 2007, 2 pages
B-14 College
Publishing Glossary, 2009, 4 pages
B-16, Book
Publishing Co-Publishing Basics and a Checklist of Questions,
2006, 3 pages
B-17 How to Think
about Author Advances: Six Tips, 2006, 2 pages
B-18 Attributes and
Traits of Successful Acquisition Editors, 2006, 3 pages
B-19 Editorial
Strategic Planning for Book Publishers, 2009, 2 pages
B-20 Tracking Book Author
Prospects, 2009, 2 pages
B-21 Book
Publishing Classics, 2006, 2 pages
B-24 Book
Acquisitions: Author Driven vs. Continuity/Topic Driven and
Editorial Strategic Planning, 2009, 3 pages
PD-7 How to Use a
Proposal Form to Improve the Acquisition of a New Book, 2009,
5 pages
PD-9 How to Launch
a New Book into Production, 2009, 4 pages
PD-16,
Improving Book Product Development Using Total Quality
Management, 2010, 4 pages
John B. McHugh
Publishing Consultant
PO Box 170665
Milwaukee WI 53217-8056
414.351.3056
E-mail
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