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New McHugh Publishing
Guides for 2011
All of these new McHugh Publishing Guides are now
for sale, to order
click
here or the "Order Publishing Guides" button.
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A-11, Maximizing Volunteer Input In
Association Publishing, 2011, 3 pages, $3
Contents: Aspects of Working with Volunteers; Understanding
Power; Volunteer Position Descriptions; Educate Volunteers; and
Governing Documents; and Benefits
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A-17, Association
New Venture Screening: Seven Questions to Ask, 2011, 3 pages,
$4
Contents: Why
These Questions; Volunteers, Polities, and Pet Ideas; and Seven
Questions to Ask
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B-22, McHugh’s
10 Suggestions for Successful Book Acquisitions, 2011, 4 pages, $5
Contents: Book Acquisitions Are Vital; Four Truisms about
Book Acquisitions; Ten Suggestions; and Developing Acquisitions
Talent: Investing in the Future |
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PM-1, How to
Prepare a Request for Proposal (RFP)): Suggestions for Publishers,
2011, 9 pages, $20
Learn how to prepare an RFP and save many hours. Read about these
valuable techniques in this McHugh Publishing Guide. A well-
executed RFP can ensure a successful vendor relationship and save
you a substantial amount of money. Written by a publishing
industry expert who has prepared numerous RFP's for various
organizations.
Contents: What is an RFP; Purpose of an RFP, Preparation
Don'ts; How to Organize and Prepare; RFP Tasks and Preparation
Calendar; Locating Qualified Vendors; How Many Vendors to
Include; Topics to Cover; Selection Criteria and Decision-Making;
When you Receive Proposals; Reasons to Disqualify Vendors; Vendor
Site Visits; and Legal Boilerplate
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PM-20, Internal
Customer Service, 2011, 2 pages, $3
Contents:
Internal and External Customers; What is Quality; Army Mess Hall
Mentality; Culture; Customer Friendly Systems; Single Point of
Customer Contact; Four Questions to Ask and Truisms About Service
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PM-25,
Transitioning to Digital Products: Fourteen Suggestions, 2011,
3 pages, $6
Contents: Think
Strategically, Proceed Cautiously; Don't Go Live too Soon; Use
POD; IP Policies; PDF's; Listen to Customers; Beta Test, and Vet
with Appropriate Constituencies |
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PM-26, Pricing
Digital Content For STMs, 2011, 3 pages, $6
Contents:
Specialized Content and Limited Sales Potential; Perception;
Digital Products Should be Cheaper; Fixed Costs; Value of Your
Content; Pricing Principles; Profit Margins and POD; and Eight
Recommendations
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R-14, McHugh's
42 Tips for Managing Rights and Permissions , 2011, 6 pages, $10
Contents: Decision-Making in Rights Management; Digital
Copyright; Nine Suggestions When Seeking Permission; Thirteen Tips
for Acquiring and Protecting Digital Rights, and Eighteen Tips for
Organizing the Rights Function.
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John B. McHugh
Publishing Consultant
414.351.3056
jack@johnbmchugh.com
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