McHugh Publishing Guides Price List

Publishers visiting my website will now find a selection of McHugh Publishing Guides for sale and Guides that are free. Publishers can continue to download a wide selection of free Guides and McHugh Expert Interviews at my site and can order by clicking the “To Order" button on the home page.

McHugh Publishing Guides are practical papers dealing with all aspects of nonfiction publishing. The emphasis is on “how to" and the day-to-day decisions managers must make and are appropriate for organizations that publish a variety of products including books, magazines, scholarly journals, and digital content. McHugh Publishing Guides are ideal for staff development and education.

Categories: associations and publishing; book publishing; executive recruiting; periodicals; product development; and rights and permissions

Companywide License: Rather than have each of your employees order individually, a companywide license is available. Contact McHugh at 414-351-3056 or email jack@johnbmchugh.com for information.

No Refunds: Sorry, all sales are final.

Note to all McHugh Clients, Editorial Reviewers, and Expert Interviewees: You can receive any Guide free by contacting me directly via email jack@johnbmchugh.com or call 414-351-3056.

Associations and Publishing    Back to Quick Links
A-1, Nine Tips for Working with Association Volunteers, 2009, 4 pages. $3 Contents: Why They Volunteer; What Volunteers Want; Power Structure, Job Descriptions, Educate Volunteers, Formalize Arrangements, and Mission Statements
A-2, Sixty Ideas and Suggestions for Associations, Foundations, and Society Publishing Managers, 2009, 6 pages, $6 Contents: Reasons Why to Publish; Levering Synergies; Rules for Dealing with Volunteers; Questions about Custom Publishing; Benefits of Co-Publishing; Questions about Co-Publishing; Steps in Co-Publishing; and Six Publishing Agreement.
A-3, Associations and Custom Publishing: Twenty Suggestions and Questions for Evaluation, 2009, 4 pages, $5 Contents: Book Publishing for your Association; Publishing vs. Printing Book; Advantages/Disadvantages; Business Assessment; and Contracts
A-9, Making Association Publishing an Income-Producing Asset: Role, Mission, and Stages of Development, 2009, 5 pages, $6 Contents: Missing Opportunities; Three Stages of Publishing Development; Operational Tasks of Publishing; Publishing Mission Statement; Publishing as an Asset; and 18 Questions to Ask
A-10, Association Publishing and the Web, 2009, 5 pages, $5 Contents: Association Websites; Questions to Ask; Website Rules, and Evaluation Checklist
A-11, Maximizing Volunteer Input In Association Publishing, 2011, 3 pages, $3 Contents: Aspects of Working with Volunteers; Understanding Power; Volunteer Position Descriptions; Educate Volunteers; and Governing Documents; and Benefits
A-14, Political Success in Associations: Making the Volunteer- Staff Relationship Work, 2010, 6 pages, $8 Contents: World of Associations; Politics is Not a Dirty Word; Orientation to Associations; Volunteer Defined Association and Commercial Publishing; Mission Statements; Publishing as a Business: Publications Vice President; and Tips on Working with Your Volunteers
A-16, Association Decision-Making and Publishing, 2010, 3 pages, $4 Contents: How Associations Make Decisions; Participants in Decision-Making; Leadership Perspectives on Association Publishing; What Association Leaders Want to Know About Publications; Association Book Publishing; and Appeal of Publishing for Associations
A-17, Association New Venture Screening: Seven Questions to Ask, 2011, 3 pages $4 Contents: Why These Questions; Volunteers, Politics, and Pet Ideas; and Seven Questions to Ask
Book Publishing    Back to Quick Links
B-11, Book Publishing Financial and Statistical Reports For A Book Publishing Company, 2009, 3 pages, $3 Contents: Sales Reports; Profit/Loss Statements; and Inventory Reports
B-12, How to Evaluate the Book Acquisitions Function: 29 Questions to Ask, 2009, 7 pages, $7 Contents: Why Ask Questions about Acquisitions; Questions to Ask; Decision-Making; Documentation; Marketplace; Metrics; New Products; Performance; Process; Recruiting Authors; Documents to Review; and Benefits
B-13, Starting an Association Book Publishing Program: 20 Questions to Ask, 2007, 2 pages, $3 Contents: Why Publish Books; Risk-Reward Ratio; Co-publishing; Books and Journals; Resources Needed and Costs; Staffing; Authors; Outsourcing; RFP's; and UBIT
B-16, Book Publishing Co-Publishing Basics and a Checklist of Questions, 2006, 3 pages, $5 Contents: Co-Publishing Defined; Dynamics; Organizational Fit; Questions to Ask; and Get Competent Advice
B-17, How to Think about Author Advances: Six Tips, 2006, 1 page, $2 Contents: Entrepreneurial Drive; Initiative Taker; Persuasive; Sales-Oriented; Friendly and Enthusiastic; Empathetic; Listening Skills; Competitive; Tenacious; Organized; Analytical; and Decision-Oriented
B-18, Twelve Attributes and Traits of Successful Acquisitions Editors, 2006, 3 pages, $5 Contents: Entrepreneurial Drive; Initiative Taker; Persuasive; Sales-Oriented; Friendly and Enthusiastic; Empathetic; Listening Skills; Competitive; Tenacious; Organized; Analytical; and Decision-Oriented
B-19, Editorial Strategic Planning for Book Publishers, 2009, 2 pages, $2 Contents: Why Plan Acquisitions; Eight Questions to Ask; and Who Should Participate
B-20, Tracking Book Author Prospects, 2009, 2 pages, $2 Contents: How to Track Prospects; Tracking Stages; and Maintaining Prospect Records
B-22, McHugh's 10 Suggestions for Successful Book Acquisitions, 2011, 4 pages, $5.00 Contents:  Book Acquisitions Are Vital; Four Truisms about Book Acquisitions; Ten  Suggestions; and Developing Acquisitions Talent: Investing in the Future
B-24, Book Acquisitions: Author Driven vs. Continuity/Topic Driven and Editorial Strategic Planning, 2009, 3 pages, $3 Contents: Role of Acquisitions; Which Model is Best; Plan a Continuity Series; Editorial Retreat; and Questions to Ask
PD-1, Checklist of 96 Book Acquisitions Tips and Suggestions, 2009, 5 pages, $7 Contents: Responsibilities of Acquisitions Editors; Reasons Why an Author Chooses a Publisher; Commissioning an Author; Contract Signing Kit; Why Authors Write Books; Dealing with Unsolicited Manuscripts; Publishing Proposals; Editorial Measures; Financial Measures; Launching a Book; Successful Association Publishing; Successful Acquisitions Editors; and Acquisitions Workload Rule-of-Ten
PD-2, Twelve Factors Considered by Authors when Selecting a Publishing Company, 2009, 3 pages $2 Contents: Publisher's Reputation; Ability to Promote; Cycle Time; Production; Sales Ability; Financial Terms; and Contractual Terms
PD-7, How to Use a Book Proposal Form to Improve the Acquisition of a New Book, 2009, 6 pages, $6 Contents: Book Proposals and Acquisitions; Ownership and Accountability; Approvals; Editorial Committees; Proposal Contents; Value of Book Proposal; and Sample Book Proposal Form
PD-8, Tips and Suggestions on How to Use Your Book Contract Advantageously, 2009, 4 pages, $4 Contents: Contract as an Acquisitions Tool; Purpose of the Contract; Royalty Payments; 25 Necessary Provisions; and Provisions Never to Eliminate

PD-16, Improving Book Product Development Using Total Quality Management, 2010, 4 pages, $4 Contents: TQM and Product Development; Process; Cycle Time; Customer Focus; Learning About your Customers; and Nine Recommendation for Quality Improvement
PM-10, Publishing Divestiture: A Practical Guide for Book Managers, 2009, 5 pages, $10 Contents: Selling a Book Company; Offering Document; Information to Include; Prospective Buyers; Handle Sale Alone; Using a Broker; and Steps in Selling
Executive Recruiting    Back to Quick Links
A-6, Recruiting a Publishing Executive for a Nonprofit Organization: Tips and Techniques, 2009, 6 pages , $5 Contents: Nonprofit Publishing World; Publisher's Job; Leadership; Who Involved in Hiring; Why Important; Steps in Recruiting; Metro Areas Where to Recruit; Dealing with Resumes; and Time it Takes
PM-2, Interviewing Finalist Candidates: How the Hiring Executive Should Prepare, 2009, 3 pages, $3 Contents: Assumptions about Recruiting; Interview Strategy; Interviewing Goals; Directive and Nondirective Questions; and Documenting the Interview
PM-7, Preparing to Recruit an Executive: Seven Questions to Ask, 2010, 3 pages, $5 Contents: New Position; Position Description Current; Measuring Success of the Position; Needs of Positions; Advertising; Where to Advertise: Internal Candidates; and Compensation
PM-12, Job Searching in Association Publishing vs. Commercial Publishing: Key Differences and Interviewing Tips, 2009, 4 pages $5 Contents: Your Future in Association Publishing; Volunteers; Differences from Commercial Publishing; Interviewing Tips; Three Questions to Answer; and Websites to Visit
PM-16, Recruiting Executives: McHugh’s Tips and Suggestions, 2010, 4 pages, $5 Contents: Smart Recruiting; Poor Rcruiting Consequences; Hiring Friends; Promoting from Within; Who Else Involved; Role of Human Resources; Questions to Ask Prior to Recruiting; Blame Game; and Steps to Ensure Successful Recruiting
Management    Back to Quick Links
PM-1, How to Prepare a Request for Proposal (RFP)): Suggestions for Publishers, 2011,  9 pages, $20 Learn how to prepare an RFP and save many hours. Read about these valuable techniques in  this McHugh Publishing Guide. A well- executed RFP can ensure a successful vendor relationship and save you a substantial amount of money. Written by a publishing industry expert who has prepared numerous RFP's for various organizations. Contents: What is an RFP; Purpose of an RFP, Preparation Don'ts; How to Organize and Prepare; RFP Tasks and Preparation Calendar; Locating Qualified Vendors; How Many Vendors to Include;  Topics to Cover; Selection Criteria and Decision-Making; When you Receive Proposals;  Reasons to Disqualify Vendors; Vendor Site Visits; and Legal Boilerplate
PM-4, How to Organize an Executive Retreat: A Vehicle for Managing Change, 2009, 5 pages, $8 Contents: Reasons to Hold a Retreat; Benefits of A Retreat; Who Should Attend; Length of Time, Topic to Discuss; How to Organize; Facilitator's Job; Participants; Dealing with Complaints; Taking Notes: and Retreat Preparation Checklist
PM-20, Internal Customer Service, 2011, 2 pages, $3 Contents: Internal and External Customers; What is Quality; Army Mess Hall Mentality; Culture; Customer Friendly Systems; Single Point of Customer Contact; Four Questions to Ask, and Truisms About Service
PM-25, Transitioning to Digital Products: Fourteen Suggestions, 2011, 3 pages, $6 Contents: Think Strategically, Proceed Cautiously; Don't Go Live too Soon; Use POD; IP Policies; PDF's; Listen to Customers; Beta Test, and Vet with Appropriate Constituencies
PM-26, Pricing Digital Content For STMs, 2011, 3 pages, $6 Contents: Specialized Content and Limited Sales Potential; Perception; Digital Products Should be Cheaper; Fixed Costs; Value of Your Content; Pricing Principles; Profit Margins and POD; and Eight Recommendations
Periodicals    Back to Quick Links
P-2, Twenty-Two Responsibilities of a Journal Editor, 2009, 2 pages, $2 Contents: Selection and Planning; Establishing the Board; Chairperson's Role; Annual Meeting; and Editorial Board Success
P-4, How to Establish an Editorial Board for a New Publication, 2009, 4 pages, $6 Contents: Selection and Planning; Establishing the Board; Chairperson's Role; Annual Meeting; and Editorial Board Success
P-7, How to Start a Publisher’s Library Advisory Committee, 2009, 4 pages, $6 Contents: Library Advisory Committee (LAC) Defined; Who Needs a LAC; Involving Librarians, LAC Mission/Scope; LAC Membership; Number of Members; Frequency/Length of Meetings; Liaison; How to Organize; and LAC Benefits
P-10, Evaluating the Operation and Performance of Journal, 2007, 3 pages, $4 Contents: Audience; Mission Statement; Reader Survey; Manuscript Pipeline; Competition; Dealing with Editors; Submission Requirements; Editorial Boards; Digital Publishing; Reprints: Licensing Income; A& I's; Libraries; Circulation; Paid Subscriptions; Renewal Rates; and Performance Measures
P-11, Subscription Agents and Journals: The Basics, 2009, 4 pages, $4 Contents: Role of Subscription Agents; Recommendations; Terms to Know: and Nine Comments from Publishers and Librarians
Product Development    Back to Quick Links
PD-11, McHugh’s Electronic Publishing Guide for Executive Decisions: Questions and Suggestions, 2009, 3 pages, $5 Contents: Twenty One- Questions to Ask; Ten Suggestions for Success; and Rights Management.

PD-12, McHugh’s Tips for Fostering Creativity in Your Organization, 2010, 4 pages, $6 Contents: What is Creativity?; Innovation and Creativity; Nine Ways to Encourage Creative Thinking; Brainstorming; Groupthink; Management Retreats; Customer Service and Creativity; Balance between Creative and Administrative; Seven Ways to Quash Creative Thinking; and Twelve Ways to Stimulate Your Creativity
PD-13, Optimizing New Product Development in Nonprofit Organizations: Overcoming Roadblocks, 2009, 6 Pages, $8 Contents: Why Product Development is Important In Nonprofits; Nonprofits' Advantages; Eleven Reasons for Weak Product Development; How to Improve Product Development; and Knowledge Management; Incubator
PD-14, How to Evaluate Association New Product Development, 2009, 5 pages, $6 Contents: Nonprofits and Product Development; Six Reasons for New Product Development; Eight Advantages of Nonprofits in Product Development; Nondues Revenue is Critical for Growth; New Product Development Audit; Questions; Metrics; and People and Creativity
PD-16, Improving Book Product Development Using Total Quality Management(TQM), 2010, 4 pages, $5 Contents: TQM and Product Development; Process; Cycle Time; Customers; Learning About Your Customers; and Nine Recommendations for Quality Improvement.
PD-17, Improving Product Development in Associations through Collaboration and Information Sharing, 2010, 4 pages, $6 Contents: Information Sharing; What Slows Publications Growth; Siloing in Associations; Ideas and Publishing; Success in Publishing; and Strengthening Idea Sharing

Rights and Permissions    Back to Quick Links
R-12, Assessing the Permissions Needs of a Manuscript: Decreasing Your Exposure to Liability, 2009, 7 pages, $10 Contents: Importance of Permissions; Introduction to Copyright; What Copyright Doesn't Protect; Plagiarism and Infringement; Permissions Assessment; Items to Always Check; and Copyright Terms Defined.
R-14, McHugh's 42 Tips for Managing Rights and Permissions, 2011, 5 pages $10 Contents: Decisions in Rights Management; Copyright in the Digital World; When to Consult with an Attorney; 9 Tips for Seeking Permission; 15 Tips for Licensing, Acquiring and Protecting Digital Rights; and 18 Tips for Organizing the Rights Function
R-18, Foreign Rights: An Introduction, 2009, 3 pages, $6 Contents: About Foreign Rights; Downsides; What to Charge; Agents; Sell Through Another Publisher; and Suggestions and Recommendations
R-19, Sixteen Tips When You Grant Permission, 2009, 3 pages, $6 Contents: Get It in Writing:. Use your License; Nonexclusive; One-Time; Gift Copy; Commercial and Nonprofits Requests; Waive Fee for Your Members; Permissions Fees; Make it Easy to Request Permission; Use an Outside Company; and Post Permissions Policy at your Website
R-20, Copyright Basics, 2007, 7 pages, $8 Contents: Why Important; What is Copyright; Five Rights of Copyright; Subsidiary Rights; What is Not Protected; Fair Use; Public Domain; and Infringement
R-21, Your Website and Copyright, 2009, 5 pages, $6 Contents: Websites and Copyright; Potential Legal Exposure; Tips to Protect Your Site; and Eight Important Terms
R-22, Electronic Rights: How to Assess Their Value, 2009, 3 pages, $6 Contents: Inventory of Content is Valuable; Membership Associations; and Six Factor to Determine Licensing Fees

John B. McHugh
Publishing Consultant
414.351.3056
jack@johnbmchugh.com